Instant Coffee

Published Nov. 12, 2009 at 4:03 p.m.
With the new Starbucks Via out, there has been a lot of talk about instant coffee. As much as coffee connoisseurs may hate it, instant coffee still has a sizable market share in the U.S. (as well as a much larger market share in Europe), and Via may increase the mainstream "respectability" of instant coffee in the U.S.

Personally, I view instant coffee the same way I view most tea bags -- it'll suffice in a caffeine-craving pinch, but it's not exactly something I drink for the taste. However, I think that instant coffee can be a decent base ingredient for other foods and drinks, such as Instant Cinnamon Mocha Cocoa. Sure, better ingredients make a better end result, but sometimes, just sometimes, I think it's fun to go with the lowbrow approach and enjoy the uncomplicated flavors of things like instant coffee-flavored hot cocoa or old-fashioned, Southern-style iced tea.

What do you think about instant coffee? Love the convenience? Hate the taste? Only use it as an ingredient? Can't believe Via is so completely good/bad/mediocre? (I haven't tried it yet, so I'd really love to hear your thoughts.) Let's talk quick coffee!

Photo (c) Lindsey Goodwin

Instant Coffee originally appeared on About.com Coffee / Tea on Thursday, November 12th, 2009 at 21:03:36.

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